Digital marketing services are professional services that help you market, advertise, or harass your business online, like through search and social media. They focus solely on digital channels versus traditional marketing channels like print and television. Digital marketing services are best described as a focused, online publicist, able to increase your visibility and sales digitally.
Digital marketing is important because it connects a business with its customers when they are online, and it's effective in all industries. It connects businesses with ideal customers on Google through search engine optimization (SEO) and pay per click (PPC), on social media through social media marketing, and email via email marketing. The question becomes, how can you stand out among your competitors? and that's when our digital marketing services takes the driving seat.
Search engines such as Google and Bing use bots to crawl pages on the web, going from website to website, collecting information about those sites and putting them in an index. Some might call it a giant library, but we think of it more like a librarian with an uncanny knack for finding exactly what someone is looking for every time. Your website needs to get found on search engines, that too on the first page of search engines and that's where our SEO Expertise comes into place. Our SEO strategy will make sure that your website ranks on the first page of google and other search engines within 90 days or less.
SEO keywords are words or phrases added to website content in order to improve rankings in search engines. They're usually chosen based on the number of searches per month, the competition and whether they're contextually relevant to a business or not.
Backlinks, also known as inbound links, are links from one website to a page on another website. Google and other major search engines consider backlinks as votes for the page receiving the link. Pages with a large number of backlinks tend to rank well in search engine result pages (SERPs).
A search engine results page (SERP), or simply results pageS, are web pages that contains the information relevant to a search query entered on a search engine.
Paid search allows businesses to buy ad space on search engines such as Google and Bing so that their ad is shown on those search engines when someone searches for a specific item or service related to their business. People pay for the number of times their ad is viewed, in other words we call it Pay Per Click.
Social media marketing means that you use social media to educate and connect with customers in order to generate brand awareness, and boost sales and website traffic, by publishing engaging and great content on your social media profiles